During Milan Fashion Week this past fall, Ralph Lauren unveiled his newest design concept on Milan’s Via San Barnaba. Interestingly, the retail location within Milan’s “Golden Triangle” on Via Montenapoleone, an area in the heart of the city with some of the most prestigious names in shopping, has since closed its doors.
The Palazzo Ralph Lauren opened its doors to a one-of-a-kind VIP flagship that is available to only their elite customers. The 12,000 square feet private club is designed more like a beautiful home as opposed to a traditional retail setting. There are rooms designed as private shopping suites to provide personalized service and the ultimate shopping experience for their elite customers. Guests can also enjoy a private cocktail or meal on the beautifully designed rooftop terrace that is outfitted with Ralph Lauren furniture and accessories available for order. Now if I could snag an invitation to shop Palazzo Ralph Lauren next time I am in Italy….hmmmm….
Photos via Ralph Lauren, Harpers Bazaar, Just Luxe, and WWD and Veranda