I have been a longtime fan of Serena & Lily. In fact I mentioned them in a recent post. I’ve particularly admired how Serena Dugan and Lily Kanter have built a company from the ground up. What started as a catalog retailer in Northern California has now grown into a very successful business with an expanded product line and 3 brick and mortar stores. The Los Angeles location marks their first Southern California shop located on the trendy Westside of town which opened this past weekend. The exterior of their shop has a crisp, geometric pattern that was designed by none other than Serena herself.
The design of the store is crisp and clean which sets the perfect backdrop to highlight their products. This location is dubbed as a Design Shop so it functions like more of a showroom to special order products from rather purchasing off the shelf. This new location will carry on the tradition of featuring a gallery wall of artwork, most of which is for sale. As a California native, I can only dream that someday my watercolor paintings will grace their walls of available art!
photo credit: LA Times