In the world of eyewear, the word “iconic” can only lend itself to a very few brands, but every list includes Italian eyewear designer Persol. The company began in 1917; there is something to be said for longevity, don’t you think? Some of their classics have been around since the 1950’s but the company has realized that every now and then it’s time to update your look. In doing so, Persol teamed up with Scott Eastwood (yes, Clint Eastwood’s son) in their Spring campaign known as “Meet the New Generation” captured by French photographer Mathieu Cesar. However, I thought this would be a great group of images to share with you today, National Sunglasses Day. Sunglasses are not just fashionable, they are important to protect their eyes from long- and short-term damage from the sun’s ultraviolet (UV) rays.

Enjoy the ultra cool behind-the-scenes images from the photoshoot and be sure to check back later for a more personal post on sunglasses, including a look at how I display my very own collection.

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Want some additional quick, fun, light-hearted reading? Check out the interview he had with GQ Magazine where he is interviewed only about sunglasses.

Images via Esquire Magazine.